True Agency Defined. True Agency is simply conflict-free, professional real estate brokerage. It is a fiduciary standard of client representation – similar to that inherent in an attorney-client relationship. True Agency exceeds what is required of real estate agents by Georgia law and Realtor standards of ethics. Sage is the only real estate brokerage practicing True Agency.

Fiduciary Representation -The Essence of True Agency. Traditionally, agency is a fiduciary relationship – one of complete trust in which an agent owes his principal (client) uncompromised loyalty, diligence, disclosure and financial accountability.  As a fiduciary, an agent is legally obligated to place the interests of the client above the agent’s own, avoiding self-serving practices and all conflicts of interest.  True Agency is fiduciary real estate representation.

Georgia Does Not Require Fiduciary Representation. Georgia brokerage law imposes limited, non-fiduciary, representation standards that permit agents to engage in profitable self-serving practices at the expense of their clients.  These include dual agency, steering clients, and receiving undisclosed compensation.  Although they are free to adopt traditional agency standards, virtually all Atlanta real estate brokerages (other than Sage) operate under Georgia’s conflicted, non-fiduciary client representation standards.

Only Sage Adopts True Agency. True Agency defines the trusted advisor relationship that we establish with our homebuyer and seller clients.  Sage promotes and protects solely your interests, free from conflicts.  Our business is founded on the premise that competent, professional and ethical real estate services can be delivered only in the context of a fiduciary (True Agency) relationship.

True Agency in Practice. See Examples of conflicted-interest agent practices permitted under Georgia brokerage law.  Sage avoids these practices through True Agency.