True Agency Defined. True Agency is simply conflict-free, full-service real estate brokerage.  It is characterized by fiduciary client representation; the same standard by which attorneys represent their clients.  True Agency avoids the conflicts of interest that agents are otherwise permitted to engage in under Georgia Law.


True Agency is Fiduciary Representation. A fiduciary relationship is one in which an agent is committed to act for the sole benefit of his or her client. It is a relationship of uncompromised loyalty, disclosure and confidentiality in which the agent must place the client's interests above the agent’s own, avoiding all conflicts of interest. True Agency is fiduciary real estate representation.

Only Sage Adopts True Agency. Georgia law permits real estate brokers and their agents to engage in profitable, self-serving practices that compromise a client’s interests.  These practices and their implications are not apparent to most consumers.  Although free to adopt fiduciary client representation, nearly all Atlanta real estate firms operate under a pseudo-agency standard allowed by Georgia law. See examples of conflicted agent practices regularly engaged in by real estate brokerages.  True Agency precludes these practices.

Promoting Your Interests. Buying or selling a home is a major financial, legal and lifestyle transaction. Your success depends not only on your agent’s experience and skill, but also on his or her commitment to your interests, free from potential conflicts of interest.  Through True Agency, Sage promotes and protects solely your interests.

Sage is Your Trusted Advisor. True Agency is the foundation of the trusted advisor relationship that we establish with our homebuyer and seller clients.  Our business is based on the premise that competent, professional and ethical real estate service can be delivered only in the context of a conflict-free (True Agency) relationship.